Airtel Partners with Hotstar to Bring Its Library of Content to Airtel TV
Airtel has joined easily with leading digital content platform, Hotstar, to bring its library of media content to Airtel TV. The new partnership volition allow Airtel subscribers to stream a wide assortment of multilingual content like Television receiver shows, movies and live Goggle box channels from Hotstar's library of digital content.
As a promotional offer, all prepaid and postpaid Airtel subscribers will have free access to the content (field of study to the terms of the partnership) from Hotstar's library till June this twelvemonth. With the improver of Hotstar'south media content, Airtel TV users will be able to relish movies and TV shows amounting to over 1,00,000 hours of content in 9 languages from Hotstar's library, bringing the total number of channels offered by the Airtel TV app to over 350. Moreover, the Airtel TV app will as well offering access to live sports streaming from over 22 channels operated by the Star India network, a partner of Hotstar.
Even so, there is a limit to the multifariousness of content available to users on the Airtel TV app, every bit the main focus of Airtel and Hotstar's partnership seems to be on local content. A vast majority of English language language content viz. Telly shows and movies hosted by Hotstar from HBO, Disney India, and Showtime, won't be accessible to Airtel TV users every bit they are non included in the partnership. And then, fans of hit British and American Boob tube shows and movies are out of luck.
Commenting on the partnership, Hotstar's CEO, Ajit Mohan said,"Airtel has amongst the widest consumer footprints in Bharat and with our expansive content library, comprising rich programming that tin cater beyond age groups, geographies and interests, in that location are natural synergies and we are very excited about this partnership."
Airtel's new partnership will apparently assistance the operator even the grounds with Reliance Jio, which recently inked a deal with Eros International to bring the latter'due south licensed media content to Jio subscribers.
Source: https://beebom.com/airtel-partners-with-hotstar-to-bring-its-library-of-content-to-airtel-tv/
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